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Hello!

Welcome to my marketing portfolio. I am so happy you found it and even happier that you are taking time to read this. I am a marketer and content strategist with 8 years of experience helping organizations bring their stories to life across digital channels.

I’ve worked on everything from email campaigns and social media calendars to video editing, visual design, and impact reporting. I love translating ideas into content that connects. Whether it's a campaign, a report, or a reel, I care about the details and the big picture and I’m excited to contribute to a brand that values both.

Core Competencies

Educational background and self-taught skills combine to form a well-rounded foundation in storytelling, branding, and marketing.

Strategy & Messaging

  • Brand storytelling & voice development

  • Campaign planning & content strategy

  • Mission-to-message translation

  • Cross-channel consistency

Digital & Social Marketing

  • Social media management (Instagram, Facebook, LinkedIn)

  • Platform-specific content creation

  • Scheduling, engagement, and analytics tracking

  • Community engagement and growth

Email & Communications

  • Newsletter design & copywriting (Constant Contact, Bloomerang)

  • Audience segmentation & engagement

  • Internal and external stakeholder communications

  • Donor, partner, and community outreach

Graphic Design

  • Visual design (flyers, reports, social graphics)

  • Maintaining brand guidelines across content

  • Collaborating with external vendors to achieve desired look

  • Video editing (Adobe Premiere Pro)

Data & Reporting

  • Analyzing data to inform content strategy

  • Translating metrics into actionable insights

  • Tracking campaign performance

  • Creating visual reports to communicate impact

Tools & Platforms

  • Adobe Suite

  • Microsoft Office

  • Canva

  • Constant Contact

  • MailChimp

  • Hootsuite

  • Bloomerang

Lydia is, quite simply, spectacular at getting our organization's message across. This has been such a need for the agency and her talents could not have come at a better time for effective messaging."

Board President

Website Development

Website Development

E-Communication

E-Communication

Printed Materials

Printed Materials

Reports

Reports

Social Media

Social Media

Video Production

Video Production

Let's Chat!

I would love to work with you and discuss how to make that happen.

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